TOOL · FUNNEL ROI

Where does your funnel actually leak?

A back-of-envelope read on traffic, click-through and conversion. Editorial, not a 30-chart dashboard.

Inputs

Monthly trafficSessions arriving from your acquisition channels.Click-through to lead (%)Share of sessions that engage past the entry page.Conversion to revenue (%)Share of leads that become paying customers in the period.Average revenue per customer ($)Net of refunds, churn and discounts.

Reading

Leads / month: 4,000
Customers / month: 100
Revenue / month: 12,000
Annualised: 144,000

Where the leverage sits

If you can lift conversion by one percentage point, you compound about $4,800 additional monthly revenue at this volume.

Illustrative. A real read needs your actual session-to-source mapping and a clean attribution layer — that's the rebuild we sell.

NEXT STEP

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