TechnoShift

FIELD NOTES— field

Lessons from the field.

Instead of polished case studies with context-free numbers, we publish short notes on what worked, what failed and what we changed.

Featured note

Rebuilding affiliate hygiene for a LATAM marketplace

Mid-cap LATAM marketplace had grown affiliate revenue 40% YoY, but bonus stacking and last-touch greed were quietly cannibalising paid search. We rebuilt the postback layer in 12 weeks, retired three top-performing partners and ended up with 22% more incremental revenue from a smaller program.

  • +22% incremental revenue
  • -71% fraud / bonus claims
  • −14 active partners
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